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The context. When you operate in an extremely competitive sector - becoming more transactional by the minute - flexibility and adaptability were never optional. They were survival, and the only path to growth. You might assume that working for a large global brand would offer insulation from fierce competition and rapidly changing economic conditions, but that wasn’t always the case particularly if HQ views slow-growing geographies as a drain on resources, preferring to inves

Dog Sledding in the artic circle, January 2026 This is us, dog sledding in the artic circle. These beautiful creatures seamlessly led us through an awe inspiring landscape. Running quietly and in sync. The howling and ruckus beforehand though was very different, the storm before the calm, the robustness needed to ensure momentum is effortless. It got me thinking about unity, alignment and how direction is effortless when leaders are in sync. And that we also need to creat